WWE is often known for its brilliant marketing strategies and business mindset. They have always been subject to change according to whatโs best for the business. Recently, the fans have gotten a glimpse of those. NXT has been an outstanding brand for WWE, shaping future talents. Although it is a developmental brand, but it has some really talented superstars.
Over the last few weeks, the WWE Universe has been witnessing many main roster superstars on the NXT brands frequently. Baron Corbin and Mustafa Ali are two names that recently made their way into the Yellow Brand. Besides, NXTโs prominent star, Bron Breakker, issued a challenge to Seth Rollins on the latest episode of NXT.
Seth Rollins has been a very popular wrestler in WWE since his debut with the Shield. Just after winning the WWE Heavyweight Championship at Night of Champions, he defended his title two weeks later against Damian Priest. He is establishing his name as the โPeopleโs Championโ. The fans are quite excited about the challenge issued to him by Bron Breakker. It would be interesting to see what his reply would be to the NXT star.
Dave Meltzer stated on Wrestling Observer Radio what WWE President Nick Khan revealed about these frequent main roster superstars appearing on NXT. During one of his public presentations a few weeks ago, Khan said that he wanted to make NXT the third brand of WWE. The WWE CEO does not want to portray it as a developmental brand.
Meltzer said that Khan believes it would boost ratings and increase ticket sales, which would hugely benefit the company. WWE has again proven why they stand at the pinnacle of pro wrestling. This genius marketing strategy will give the fans dream matches between the superstars of the main roster and the Yellow Brand. Moreover, it will uplift NXT as a brand and popularize a lot of upcoming NXT talents.
Seth Rollins can face Bron Breakker at Money in the Bank
This weekโs episode of NXT ended in a shocking way. Bron Breakker challenged the Visionary out of nowhere for his newly won championship. This could really mean the start of an epic rivalry between Rollins and the NXT superstar. Bron has dominated the Yellow Brand as an NXT champion. There have been various rumors that the 25-year-old will join the main roster soon.
It would be interesting to see whether Seth Rollins answers Bronโs challenge next week. The fans could witness an epic segment and a match between them if that happens. WWE can also book this as a rivalry in the upcoming Money in the Bank pay-per-view. It will definitely elevate NXT and create a huge impact.