Real-life former UFC champ Conor McGregor already made his mark with his spectacular Hollywood debut. He played a vital antagonist in a fighting role in the “Road House” reboot starring Jake Gyllenhaal, released March 21 on Prime Video. His first movie venture took the world by storm. More so, because even non-fight fans found a striking resemblance to his original ‘Notorious’ demeanor. Now, he has taken it a step further, literally playing just himself.
McGregor stars in cryptic teases (totally on brand) in the latest rebranded Hitman 3 – IO Interactive DLC Release Trailer. The less-than-a-minute footage boasts its signature style — describing the target for the titular assassin. The “target” happens to be multi-millionaire MMA fighter “The Disruptor.” The salient thematic element goes on to tease the target, as McGregor bench presses, hits the bag and menacingly overshadows the trailer.
The video subsequently ends by announcing “The Disruptor” face card with the iconic Irish voice. This is a part of a DLC (downloadable content) for the latest rebranded entry in World of Assassination trilogy. Hitman 3 is already a proud recipient of the “PC Game of the Year” at the 2021 Golden Joystick Awards. The addition of global sports icon Conor McGregor also adds another layer to the front.
Given it’s also a voice role, his studio recording sessions now become clearer. The addition of ‘Mac’ is sure to “disrupt” with proper upheaval in the upcoming hours. The addition of a DLC Character villain might have much effect on the gaming experience. The fighter himself took to socials to announce the affair.
The Conor McGregor X Hitman Roadmap
Hitman 3 – IO Interactive – Celebrity Elusive Target pack has been a major tease. Even Conor McGregor himself posted snaps along with a copy, riling up expectations. He was to return against Michael Chandler in this weekend’s UFC 303 (pay-per-view/ESPN+) top-bill matchup. However, a major toe injury snub put him out of the running; all such teases went into hindsight ever since.
Conor McGregor in Hitman 3 – IO Interactive (Source: X/complex.com)The Irishman has kept busy this year; his long-awaited “Road House” reboot garnered a 59 percent critics score and a 55 percent audience score on Rotten Tomatoes (6.2/10 IMDb). But, it made surreal waves, crossing $750m at the box office with 50 million views in just 10 days. ‘Notorious’ also practiced his hand as an MMA business promoter.
Part of a trilogy with 2016’s Hitman and Hitman 2, the latest one was a magnet to the most favorable reviews. McGregor’s mark of superstardom could spice it up more. Available via the Access Pass system, the Jan. 2023 release was available as the World of Assassination Pack for $70 USD. Along with the World of Assassination Deluxe Pack DLC, at $30 USD.
The Tease (Source: Facebook › @thenotoriousmma/X)
Conor McGregor in ioi.dk › hitman CelebrETs gameplay (Source: X/irishmirror.ie)
Fur coat ‘Mac’ makes a return (Source: X/IMAGO)Consequently, purchase options are sure to skyrocket. Additionally, it could definitely become a dominant idea of a central theme to include such superstars in multi-year tie-ins. As a face of the Celebrity Elusive Target DLC, McGregor could boast quite the windfall in brand perpetuity royalty payouts. Meaning, he gets to add to his worth of celebrity brand endorsement.
