UFC superstar Conor McGregor has associated his name with many famous brands around the world. But each of them is stepping down the shelves. ‘The Notorious’ is likely to remain one of the sport’s most popular stars forever. But after losing out on his civil assault case vs. Nikita Hand in the Dublin High Court — McGregor’s Proper 12 takes the shrapnel.
Accuser Nikita Ni Lamhain (Hand) did not go for any elongated aggravated or exemplary damage charges. But Conor McGregor, liable for proven assault, is bleeding in money and matter. Alongside, top brands are dropping him out. Proper Twelve-parent company and 100pc stake owner Proximo Spirits is one of the more recent ones to disavow him as a media brand face.
The domino effect saw a Proper 12 drop in sales gradient. Many stores refused to stock it on their shelves after the civil lawsuit verdict. Now over 1,000 stores across Ireland have confirmed that they will no longer sell Conor McGregor products. Supermarket juggernaut Tesco led the way with its refusal to sell McGregor’s whiskey in the UK and Ireland, with many more following suit.
#UFC: Conor McGregor Fallout Continues, UK and Irish Stores Remove Proper 12 via @CagesidePress #MMA https://t.co/ZX6Ahr9pJ5
— Cageside Press (@Cagesidepress) November 26, 2024
On Sunday (23 November), Rape Crisis Network Ireland (RCNI) called on retailers to stop the sale of McGregor’s stout and whiskey products. Supervalu, Costcutter and Carry Out Off license holders are just some that will no longer be selling McGregor’s products. Others looking to remove the Irish whiskey from their shelves include Spar, Londis, Mace, and EUROSPAR.
Conor McGregor’s Proper No.12 Irish whiskey will no longer be sold by several major retailers, including one of the UK and Ireland’s biggest supermarkets.
And Owners of Proper No. 12 remove Conor from its marketing, store chains removing products!
Unbelievable fall for Conor!
— Fan of Fight Business (@fanoffight) November 26, 2024
Other than his Proper 12 collateral, Hitman video game removed him as well. He had made a cameo as ‘The Disrupter’ in Hitman 3 – IO Interactive – Celebrity Elusive Target pack. The brand disruption is spreading further and further.
Dublin and Cork airports pull Proper No. 12 whiskey after Conor McGregor loses civil case
Alcohol brands associated with Conor McGregor have been removed from sale at both Dublin and Cork airports following his defeat in a civil assault case last week. The media confirmation comes from the operators of Dublin and Cork airports itself. Even though the Dubliner pledged his innocence and will be back in court for it, his empire has taken a big hit.
Conor McGregor products out of transits after Nikita Hand lawsuit (Source: independent.ie/pinterest.mx)The former UFC double-division champ was found liable for the assault of Nikita Hand. A jury awarded her upward of €248,000 in damages (£206,000 /$260,000 all-in) in damages. Additionally, thousands took to the streets in solidarity. Now the operator of Cork and Dublin airports, DAA, has confirmed that the sale of Proper 12 is at a halt over the weekend. Operator Graeme MacQueen, Media Relations Manager at DAA, said as much to The Irish Mirror (@irishmirror.ie/Sport›UFCDublin› Airport).
These include Proper Twelve whiskey, which the UFC fighter continues to endorse but no longer owns, and Forged Irish Stout. A Musgrave Group spokesman said these products are “no longer available in our network of stores“.
After his court defeat, Conor McGregor’s Black Forge Pub is also under fire, with very mixed reviews on the Tripadvisor Hub. Alongside, his rep takes more hits. A large mural of McGregor has also been removed from the walls of a health club in Galway. Scully Fitness in Annaghdown has decided to do the same. Staff were at work earlier this week from the inside of the gym, reports Galway Beo.
