Levi’s® is cranking up the volume on its longstanding relationship with music by teaming up with the one and only Diljit Dosanjh—one of India’s most influential musicians and all-around dynamo—for a special tour merch collection just in time for his highly-anticipated Dil-Luminati Tour in India.
Fan merch has always been a powerful way for individuals to express themselves, bringing fans together and creating meaningful connections with their favorite artists. Levi’s® exclusive Dil-Luminati Tour merchandise launch not only celebrates the brand’s enduring legacy at the intersection of music and fashion but also honors the devoted fan base that surrounds the artist.
From graphic tees and hoodies to sweatshirts and trucker jackets, this collection is a reflection of Diljit’s distinctive style. Get ready to see his famous catchphrases and iconic lyrics from chart-topping hits like Panjabi Aa Gaye Oye, G.O.A.T., Lover, and Born To Shine take center stage. This collection gives fans and concert attendees the chance to wear their adoration for Diljit proudly as they follow the tour across the nation.
But this collection is more than just your typical merch line—it introduces the brand new 578™ Baggy Jeans, designed to be effortlessly slouchy and extra baggy all the way to the stacked ankle, adding just the right amount of rebellious flair.
And that’s not all—Levi’s® Tailorshops at select flagship stores will feature exclusive pins and patches, giving you the opportunity to personalize your merch and make it uniquely yours. When it comes to personalization, Levi’s® has got you covered.
Drawing inspiration from Diljit’s electrifying live performances and album artwork, the designs in this collection burst with bold, vibrant prints and distinctive washes that capture the energy and flair he is renowned for. Whether you’re gearing up for the concert or simply want to show your support for the tour, these pieces are a must-have for any die-hard fan.
The excitement is building for the first show in New Delhi! Grab your hands on the exclusive Dil-Luminati Tour merch now on Levi.in, the Levi’s® App, select Levi’s® Stores, and keep an eye out for special pop-ups at selected concert venues. Let the countdown begin!
