The UFC is constantly pushing its boundaries and testing its limits. This is mainly due to Dana White. The outspoken CEO of UFC is no stranger to taking risks. He recently embarked on a gamble that could redefine the boundaries of spectacle and extravagance in the fight game, namely an event in the Las Vegas Sphere.
According to Dana White, the UFC has already invested a staggering amount of money in preparation for UFC 306. This historic event will take place at the recently unveiled $2.3 billion Sphere venue in Las Vegas. This colossal undertaking marks the first-ever live broadcast from the cutting-edge arena. As such, the hope backstage remains to put on a spectacle of all time.
I’m already $17 million into this thing, and it’s not ’til September.
Dana White via The Hollywood Reporter
The allure of being the first to conquer the Sphere’s immersive entertainment experience appeared to outweigh the financial risks for White. After all, this is the man who has transformed the UFC from a niche attraction into a global juggernaut. This event is set to captivate audiences with jaw-dropping fights and larger-than-life personalities.
With its groundbreaking technology and awe-inspiring scale, the Sphere promises to elevate the UFC’s already grandiose heights. The Mexican Independence Day card is set to become one of the most structurally grand events in recent UFC history.
The recent release of Fight Inc: Inside the UFC was a grand success and increased the UFC’s popularity among the mainstream audience worldwide. This Las Vegas Sphere event will compound the popularity of UFC even more.Â
Dana White reveals his thoughts on the new UFC docuseries on Roku
Dana White has long been the man behind the curtain. He is the puppeteer pulling the strings of the UFC. However, in a recent surprising move, White decided to grant fans an unprecedented glimpse into the inner workings of his empire. This came with the release of Fight Inc: Inside the UFC.
Dana White gives his thoughts on the UFC docuseries (via X)Talking to The Hollywood Reporter, the ever-outspoken White revealed the success of the docuseries streaming on Roku. He believed that the likes of this docuseries could become a hit TV show as people liked to know how the UFC works.
I think that if we did some type of a show where there were seasons of what goes on at the UFC, I think it would be incredible television. It would be a total pain in the a** for us over here running the business, but it would probably be one of the best shows ever on television.
Dana White via The Hollywood Reporter
The UFC CEO further revealed that he currently had a camera crew following him as the preparations for UFC 306 in the Sphere continue. Fight Inc: Inside the UFC promises to be a fascinating look at the inner workings of an empire. With Dana White at the helm, fight fans can’t help but feel that the journey will be equal parts exhilarating and utterly unforgettable.
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