UFC has been the number one MMA promotion for a long time and produces top-level fights throughout the year. As the CEO, Dana White likes to be involved in almost everything and remains busy throughout the events. However, when it’s time to take his time off and enjoy himself, White definitely knows how to do it in style.
White has been a prominent figure in the UFC for over 20 years, solidifying his position as one of the most influential figures in combat sports. With his success, he has accumulated significant wealth, earning millions annually. Recently, he celebrated the New Year in style, enjoying his time aboard a luxurious $354 million yacht, showcasing his opulent lifestyle.
As White had promised, the 2024 season for the UFC was filled with historic achievements. From the iconic UFC 300 to the glorious UFC 306, White and his team gave fans incredible moments to remember. Given the monumental success rate, the 55-year-old would like to continue the same momentum going into 2025.
Dana White spotted spending weekend on $350 million yatch!😍 pic.twitter.com/7CAcdSdhtz
— Ayank Chourasia (@MMA_Guy_) January 6, 2025
Other than managing the biggest MMA promotion in the world, White is well known for his interest in gambling. He likes to play big and win bigger and has had his share of bad luck. However, when it comes to making money, White is quite confident about himself.
Dana White’s philosophy about money
Dana White made millions by transforming the UFC from a struggling organization into a globally recognized sports entertainment powerhouse. He secured lucrative television deals, expanded the UFC internationally, and maximized revenue streams through pay-per-view events, merchandising, and sponsorships. The 2016 sale of the UFC for $4 billion provided White with a substantial payout and bolstered his wealth.
Dana White talks about money as a tool (via X)Remaining as UFC CEO, he continues earning through bonuses, personal ventures, and strategic leadership within the world of MMA. While he does believe in compounding his money for the future, White likes to enjoy and spend it. In a viral interview, he talked about using money just as a tool.
Life is all about memories Life is about building memories with your family, with your friends, with the people that you care about. And the way that you build some of the greatest memories of your life is doing things that cost money.
Dana White via Grant Cardone’s YouTube Channel
Apart from going on yacht trips, White likes to spend his money buying expensive gifts for others. He owns PBR Bulls and a NASCAR team, showcasing his diverse interests beyond his role in mixed martial arts. Despite criticism over fighter pay in the UFC, White appears unfazed and continues prioritizing his ventures and extravagant lifestyle.
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