In the current UFC landscape, several standout fighters have been an absolute delight for fans to watch. Notable names on this list include Alex Pereira, Islam Makhachev, Ilia Topuria, and Max Holloway. As the year comes to a close, the promotion has also released a list of their top-selling fighters in the UFC store for 2024.
The year 2024 in the UFC brought many extraordinary and highly talked-about moments. As a result of this excitement, there was significant demand in the UFC store, as fans were eager to show their support for their favorite fighters. In a list released by the promotion highlighting their top-selling fighters in the UFC store, Alex Pereira secured the top position.
The UFC light heavyweight champion has certainly made a name for himself in the promotion, particularly in 2024. Following Pereira, Max Holloway ranked second, while Dustin Poirier, Sean O’Malley, and Jon Jones filled out the rest of the top five. Surprisingly, the reigning UFC lightweight champion and Pound for Pound number one fighter, Islam Makhachev, was missing from this top five list.
The UFC has revealed their list of the top-selling fighters in the UFC store in 2024 🤑
1) Alex Pereira
2) Max Holloway
3) Dustin Poirier
4) Sean O’Malley
5) Jon Jones pic.twitter.com/C6dcllJPjd— Championship Rounds (@ChampRDS) December 29, 2024
One reason for this might be the Dagestani fighter’s single appearance in the octagon throughout the entire 2024 year. As a result, he may have missed out on the hype that surrounded fighters like Pereira. At the same time, Jon Jones only fought once as well. However, he made the top five. Heading into 2025, all eyes will be on Poatan.
Was Alex Pereira the highest-earning UFC fighter in 2024?
In his three UFC appearances in 2024, Alex “Poatan” Pereira faced off against some of the top light heavyweight fighters. At the fourth pay-per-view event of the year (UFC 300), the Brazilian champion defended his title for the first time. He fought Jamahal Hill, who entered the match with an impressive four-fight win streak. However, Pereira easily neutralized Hill’s efforts with his notorious left hook.
Alex Pereira at UFC 300 (Image via NY Post)Afterward, Pereira stepped in to save the UFC 303 card following Conor McGregor’s withdrawal due to an injury. This match was a rematch against Jiri Prochazka, which garnered widespread attention because of the shamanic discussions during the pre-fight buildup. Similar to Hill, Pereira also defeated Prochazka decisively, this time with a stunning head kick.
Most recently, Pereira fought on the UFC 307 card against Khalil Rountree. After several rounds of an intense battle, the Brazilian fighter emerged victorious, marking his third consecutive title defense of his light heavyweight championship. In each of these events, Pereira headlined the fights and was rewarded with substantial payouts and bonuses.
In 2024, Pereira earned approximately $10 million from fight payouts, performance bonuses, and brand sponsorships. Following the UFC light heavyweight champion, notable fighters such as Sean O’Malley, Jon Jones, Ilia Topuria, and Max Holloway rank next on the list, respectively.
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