The following paragraph discusses the importance of effective communication in the workplace and how it can lead to increased productivity and employee satisfaction. Clear communication is essential for any successful organization, and it is crucial that employees are able to communicate effectively with one another. By improving communication skills, employees can better understand one another’s needs, work more efficiently, and ultimately achieve their goals as a team.
The topic that’s been garnering the most attention is Twitch streamers’ migration to Kick. Loads of famous streamers have left Twitch due to its harsh and unjustified ban policies. And most of them have migrated to the new streaming platform, Kick. However, there are a few exceptions who choose Rumble instead. Also, Kick has been very generous with their contracts to all these migrating streamers, with xQc receiving a $100 Million contract and recently Amouranth receiving a $30 Million contract.
Kaitlyn “Amouranth” Siragusa recently signed a $30 Million deal with Kick. The Onlyfans model has a sizeable fanbase, and after receiving multiple unnecessary bans on Twitch, she took up a deal with Kick. Furthermore, this contract is a multi-year contract, valid for two years. Amouranth has a decent revenue stream after being a streamer for years. Moreover, after her announcement of this switch on 18th June, she touched upon various issues with Twitch. The most important one out of all of them is Twitch’s Business Model.
The Onlyfans model talked intensively regarding Twitch‘s Business Model on her personal Twitter account. He explained various factors that are wrong with this model. She talked about how live streaming is a much smaller (Total Addressable Market) and Twitch’s policies are deteriorating the existing base. Moreover, Amourant talked about how streamers’ profitability is targeted by Twitch and how its whole Business Model is flawed.
Related: Why Amouranth left Twich to join Kick; is she offered xQc like $100,000,000 contract?
Amouranth’s Take on Twitch Business Model
After Amouranth announced her migration to Kick, she took it to social media to explain why Twitch is moving towards its downfall. In a recent thread of tweets on her personal Twitter handle, the Onlyfans actor explained Twitch’s Business Model. She gave an in-depth take on how flawed the system is. She mentioned how Twitch’s business model is not sustainable in its current form.
Twitch’s “sin” isn’t trying to squeeze their creators Their sin is making a business model that doesn’t succeed except maybe at YouTube scale— but live streaming is a much smaller TAM than pre-recorded video (esp when tiktok won the ultra short form streams).Instead of— Kaitlyn (@wildkait) June 19, 2023
Amouranth further explained the current TAM of live streams. She mentioned how the total addressable market (TAM) for live streaming is much smaller than the TAM for pre-recorded video. And how Twitch is able to achieve profitability by squeezing its creators.
Figuring out a novel/better way to tie into Amazon’s rapidly growing as business (possibly not in twitch’s control) twitch decided to squeeze streamers even tho they will never be able to achieve profitability that way.Grow TAM or— Kaitlyn (@wildkait) June 19, 2023
She advised how Twitch should focus on finding a way to tie into Amazon‘s rapidly growing advertising business. This would allow Twitch to generate more revenue and achieve profitability without having to squeeze its creators.
create a MUCH better biz model/monetization engine.Taking incremental share of streamer earnings is ham fisted, and you can’t cut your way to profitability that way (math it, chasm too wide)I echo the view that if all the recent twitch actions are sacrificial lambs to— Kaitlyn (@wildkait) June 19, 2023
Delay prime sub removal…. Look out below— Kaitlyn (@wildkait) June 19, 2023
Finally, she said that Twitch’s recent actions, such as taking an incremental share of streamer earnings, are ham-fisted and will not lead to profitability. Twitch needs to find a way to grow its TAM or create a much better business model/monetization engine. Twitch should not be content with its current state of affairs. It should be actively looking for ways to improve its business model.
And most of what she said is true. Twitch recent policies have been very derogatory towards streamers. Furthermore, this has resulted in streamers migrating to other streaming platforms. Although this should’ve been a slap to the face for Twitch, the company doesn’t appear to be making decisions toward amendments. However, such big corporates need time to stabilize. Hence, we’ll know in due time whether the company will pull itself back or not.
