In today’s digital age, social media wields an incredible influence, a fact that Kylie Jenner has long understood. She stands out as one of the most successful individuals who have not only built a thriving business empire but have also crafted a compelling personal brand on social platforms. With an Instagram following of a staggering 396 million (as of this moment), her impact is undeniable.
Transitioning beyond reality TV, the Kardashian star ventured into the realm of entrepreneurship by launching Kylie Cosmetics—a brand that soared to instant success. The secret to her meteoric rise? Savvy marketing strategies that leveraged the power of social media. Jenner grasped the immense potential that these platforms offered her.
For those aspiring to follow in her footsteps, fear not, for we’ve got you covered! Below, we delve into six invaluable lessons gleaned from Jenner’s social media journey that can guide you in growing your online presence.
1. Embrace Your Passion
From a tender age, the reality star harbored a love for makeup and fashion. Her insecurities about her lips eventually proved to be a goldmine in terms of both fame and fortune. What sets her apart is her ability to transform these insecurities into a colossal empire—enter Kylie Cosmetics.
The shape of her lips often became the talk of the town, prompting her to delve into extensive research for the right products and makeup tricks to enhance their appearance. Moreover, her candid admission to utilizing lip fillers played a crucial role in her journey. Recognizing the potential to turn this into a brand, she seized the opportunity and achieved remarkable success.
2. Identify Your Niche
Coming from a renowned family, Jenner needed a creative and distinct avenue to set herself apart. With her sister Kim Kardashian already venturing into the makeup industry with KKW Beauty, she faced competition from within the family.
Jenner strategically curated her social media presence by sharing captivating images of herself and her products, enticing followers to engage with her brand. Many sought to emulate her aesthetic, fostering a loyal customer base for her burgeoning brand.
3. Harness the Power of Publicity
The Kardashian-Jenners are infamous for capitalizing on controversies, and Kylie adeptly employed similar tactics to her advantage.
Publicizing your brand plays a pivotal role, and Jenner, given her celebrity background, comprehended the significance of publicity. When discussions surrounding her lips sparked controversy, she astutely utilized the situation to propel her fame and earnings.
Utilizing various social media platforms to create engaging content for her fans, she exemplifies the importance of seizing opportunities for exposure.
4. Cultivate a Willingness to Learn
Jenner embarked on her entrepreneurial journey at a mere 17 years old, indicating that she wasn’t initially well-versed in all aspects of business.
Seeking guidance from professionals and surrounding herself with like-minded individuals contributed significantly to elevating her brand. Online resources tailored to enhancing social media presence can be invaluable, alongside drawing inspiration from influencers within your niche—while maintaining a unique approach.
5. Collaboration is Key
Expanding her brand’s reach, the reality star engaged in collaborations with fellow influencers, recognizing the potential for introductions to new fan bases.
By partnering with influencers, sending out PR packages, or soliciting product reviews, she maximized these opportunities. Furthermore, collaborations with established brands like Steve Madden and her sister’s KKW Beauty bolstered her brand’s visibility.
Aligning with individuals sharing your niche and fostering partnerships can substantially amplify your online growth.
6. Authenticity is Paramount
Originality reigns supreme, as authenticity resonates with audiences seeking genuine connections with brands and influencers.
Jenner’s online persona embodies this authenticity, striking a balance between promoting her business and offering glimpses into her personal life. Her candid portrayal of her relationships and family life, including her children, underscores her commitment to authenticity and transparency.
By staying true to yourself and showcasing your genuine self, you carve out a distinct space within your niche, fostering deeper connections with your audience.
