Gilbert Arenas recently shared his thoughts on why big men in the NBA struggle to sell shoes, citing the example of Shaquille O’Neal, a dominant center and charismatic personality. Despite being a $500 million man, O’Neal had to start his own shoe brand to make affordable shoes for struggling families.
According to Gilbert Arenas, Big Shaq’s experience with Reebok ended after a woman confronted him about the high price of his shoes, leading him to partner with Walmart to sell shoes at just $12.
He had to go start his own shoe company at one point! He had to move through Payless shoes and make it really cheap. So, it’s cheaper to get, like it’s affordable for the poor kids.
Gilbert Arenas said on djvlad
O’Neal’s story highlights the difficulties big men face in the shoe market. Despite having a successful partnership with Reebok, he had to start his own brand to make shoes affordable for everyone. His decision led to the sale of an astonishing 400 million pairs, a testament to the demand for affordable shoes.
Arenas’ comments shed light on the challenges big men face in the NBA when it comes to marketing and endorsements. While guards like Ja Morant and Steph Curry are often the faces of major shoe brands, big men like Jokic, Embiid, and even Shaquille O’Neal have had to find alternative routes to connect with consumers and sell shoes.
Shaquille O’Neal, the most marketable big man in NBA history
Shaquille O’Neal’s larger-than-life personality, combined with his dominant basketball skills, has made him one of the most marketable players in NBA history. His fun-loving and charismatic personality has enabled him to transcend the sport, appearing in numerous commercials, and movies, and even pursuing a rap career.
He made the big man fun. He gave the big man personality. He would say he made the big man sexy but that could be debated. I think from a marketing of self standpoint, Shaq was and still is a genius. Shaq is really smart, Shaq is funny, but Shaq understands the environment, he understands how to make people laugh, how to connect.
Grant Hill said on NBA 75 Stories
Shaq’s marketability is unmatched among big men, with a broad appeal that extends beyond basketball fans. He has become a household name, with a brand that is synonymous with fun, humor, and entertainment. His ability to connect with audiences and make them laugh has made him a sought-after endorsement partner.
As a media personality, Shaq continues to leverage his marketability, entertaining audiences alongside Charles Barkley on Inside the NBA. His comedic timing and humor have cemented his status as a beloved figure, making him one of the most marketable and enduring personalities in sports.
