“5 Star” – MMA community reacts to new Jamaican Rum brand of Aljamain Sterling after Conor McGregor’s Irish Whiskey success

The name’s ‘Funk… Funk Master’. At this point, ex-bantamweight king Aljamain Sterling is a jack of world trades and living to his own “funk.” The Uniondale, NY native, born to Jamaican parents, is bringing his roots of Caribbean pulses back in his choice of celebrity rum. Sterling is lining up the launch of his own aged rum, Funk Harbor — coming to shelves on August 1.

‘Funk Master’ Sterling aimed to immerse his Dry Harbour Mountains’ family culture and a tinge of Caribbean touch into the beverage. Last May, Sterling expressed interest in creating his own spirits brand after fellow beverages connoisseur Conor McGregor. ‘Mystic Mac’ and his Proper Twelve Whiskey are a famed entity; Sterling aims to reach similar heights.

With family growing up in the Dry Harbour Mountains, relatives would vibe out with each other in the yard, playing games of domino, loodie, and giving nuff of the usual banter that goes on amongst family. This is the love I want to recreate with similar rum blends from our beloved Jamaican island.
Aljamain Sterling via Funk Harbor Brand Release Formal Statement

The dream was his way of giving back to the community when he was the 135-pound champ, a true moniker of being a champion in and outside the ring. Sterling has since made his 145-pound debut, out grappling and dominating Calvin Kattar in April’s milestone pay-per-view event. Now, he ushers the next stage of brand expansion.

Aljamain Sterling is now looking for native establishments to host his celebrity brand. If and when he finds success stepping into the liquor business, heads will turn for sure. Ever since Conor McGregor popularized the alcohol brand in MMA, more have followed, such as Jorge Masvidal‘s tequila, Dana White‘s bourbon, and others. As such, Sterling’s rum brand a year in the making has already gone viral.

MMA Twitter reacts to Aljamain Sterling expanding rum brand to active market

With a 44% ABV (alcohol by volume percentage; ALC./VOL.), ‘Funk Harbor’ is a limited edition N01 Jamaican rum. The rum supposedly comes in conjunction with the Driftwood Distillery in the Netherlands. From recipe development to punting, beveling, bottling, and branding, the distillery produces drinks for the clients. The 700 mL rum comes 2-3 years old.

Fans and fighters react to ‘Funk Harbor’ (Source: heavy.com/aljamainsterling.com)

This comes in the form of a monumental pacing for Aljamain Sterling. He is a former champion. The 34-year-old is a 2-time NCAA Division III All-American wrestler with a stout 87–27 record. He has a teaching degree. He’s also a registered Estate Salesperson for Iaquinta Premier Properties. Now, he adds more to his brand value as a trailblazing entrepreneur with his own spirits brand. As a result, here’s how fans and peers have flooded in with responses: