Anheuser-Busch’s Bud Light continues to witness a massive drop in sales after announcing partnership with Dylan Mulvaney. In fact, 3 months ago this year, as per DailyMail, Anheuser-Busch InBev had lost around $6,000,000,000 in market cap in less than one week. Moreover, things have taken a turn for the worst in the last there months. So in order to re-entice their target audience, Bud Light recently dropped an advertisement featuring NFL superstar Travis Kelce.
Without a doubt, Kelce is one of the most loved personalities on the internet, along with being a champion footballer. After all, not many athletes can walk up to the President’s podium to address all of America with the POTUS standing right next to him. Looking at all this, one has to admit that it made perfect sense for Bud Light to launch a camping with the star T.E. However, even this campaign has been facing the wrath of angry netizens.
Bud Light’s new ad featuring Travis Kelce faces the wrath of angry netizens
Bud Light, in a desperate attempt to re-capture their lost market share, recently launched a 15 second ad featuring Travis Kelce and a few more men. In the ad, Kelce and everyone else can be seen relaxing and grunting while holding a can of Bud Light. “Easy to drink, easy to enjoy,” flashes on the screen at the end of the ad.
As soon as the ad dropped, fans started reacting in numbers, with most of the comments being rather negative. Several fans highlighted that despite paying him a hefty sum, Bud Light couldn’t even get Travis to drink or even hold a can of their beer in the advertisement.
https://www.youtube.com/watch?v=HThEOBdJ-fU
“Way to go Travis! Didn’t even bother touching the Bud Light can,” a user commented on the video. “This is such an entertaining horror show!! Bud Light continues to push above and beyond the Envelope of Depraved Desperation & Pathetic Pleading,” another one wrote. Several others expressed elation upon seeing how the liquor giant’s marketing team has changed course in a matter of months.
Bud Light lost the the top spot on “highest selling beer” list for the first time in 20 years
Bud Light is in dire need of revival after their sales plummeted after entering into an alliance with transgender internet personality Dylan Mulvaney. Back in April 2023, the brand roped in Dylan to promote the March Madness Basketball tournament. Moreover, back then, Dylan was also seen posing with Bud Light cans that had her picture embedded on them.
While the brand was probably looking to make use of Dylan’s viral “365 Days of Girlhood” series, their campaign ended up drawing results that were exactly opposite to what they would have expected. In fact, after two decades, Bud Light reportedly ended up losing the top spot on the list of highest selling beers in the U.S.
While the initial response on the new Bud Light ad with Travis hasn’t been good, the brand would be hoping to see a change in public perception about their product in the near future.
